In today’s technological landscape, new trends are constantly flourishing, with Augmented Reality (AR) emerging. AR has unique capabilities to display digital elements in our physical reality, creating a symbiosis between the two worlds. Its ability to change our perception of the world by displaying things directly in our field of vision shows that the technology has the potential to transform the entertainment industry. It offers new interactive experiences and redefines the boundaries between the tangible and the virtual.
AR’s underlying technology: a deep dive
A critical component of Augmented Reality (AR) is 3D modeling, the creation of digital 3D objects that can become part of the real world through AR. Another crucial aspect is real-time tracking, which ensures that digital elements integrate and interact naturally with the physical environment. Camera calibration also plays a vital role, as it adjusts and optimizes the camera’s field of view to correctly visualize 3D objects in the real world. At the algorithm level, this is done through sophisticated calculations that allow for fast processing and interaction between the user and the digital dimension. One example is ‘Pokémon Go’, where these technologies work together to place virtual creatures in our real-life environment with a surprising sense of presence and realism.
Latency and real-time rendering
A low latency is critical for a smooth AR experience, where even the most minimal delay can make the difference between deepening immersion and destroying all immersion. When digital elements react in real time to user movements and interactions, a compelling and coherent experience is established, for which low latency is imperative. In the context of real-time rendering, technological advances such as GPU acceleration and advanced rendering engines have paved the way for dynamic, realistic and consistent experiences with AR. The IKEA Place app illustrates this by using AR technology to realistically visualize furniture in the user’s own home. A further example is ‘Snapchat’, which through its filters changes users’ faces and surroundings in real time with an astonishing level of detail and accuracy. Thus, both latency and real-time rendering contribute substantially to anchoring digital objects in the user’s physical reality in a convincing and engaging way.
The next trend in entertainment
AR is paving the way for new opportunities for user engagement in the entertainment industry, with interaction taking a central role in the experience. From interactive advertising to gaming platforms, it offers an immersive experience and delivers real experiences in real time. Take for example the large billboards in cities like Seoul or Tokyo, where pedestrians become part of the advertisement through AR technology. In online entertainment, we see similar trends: platforms focusing on live casino have started to explore how AR can enhance the gaming experience by seamlessly integrating the physical world into the digital game. In the gaming world, games like ‘Ingress’ take users on exciting quests through their own cities, where they interact with digital objects in the physical world. In this way, AR not only offers a visually rich experience, but also transforms casual entertainment into an interactive and exciting event.

Hej! Jag är Johan Sundkvist, passionerad teknikentusiast och hjärnan bakom johansundkvist.se. Min nyfikenhet för teknik vaknade redan i ung ålder, och med tiden växte den till en passion som jag idag delar med er genom min blogg.